Joseph Gordon-Levitt’s new TV show is something all creatives should see

The medium of TV is changing really quickly. Social TV, user generated content, citizen journalism, YouTube, and many other evolutionary things are bringing about significant change.

The next step on from standard social TV and user gen is, in my humble opinion, user remixes and actual show content creation.

But what if we were to leapfrog that, and go straight into a collaborative TV show?

That’s exactly what actor and producer Joseph Gordon-Levitt has done. Starting collaborative production house HitRECord in 2005, a website was created that was part social-network, part peer review, part remix/creative DJ outlet for writers, musicians, filmmakers and other creatives.

“Having someone take creative liberty with what I’ve done, it’s just fascinating. It’s like, ‘Wow they really got it.’ Or they didn’t get it. You can really tell, based on the art that they make.”

They went on to create a “professional production methodology”, which allowed contributing artists to be paid for their work, and some of that work to be shown at festivals such as Sundance.

Now the HitRECord team have moved the website into a skit-like TV show – and it’s magical.

One member will supply the story; another the voiceover; others will act; others will design. It’s crowdsourcing at it’s finest.


And in the spirit of openness and internetness, the first episode has been made available online. So watch it; and know that this is the start of something amazing.

First look at The X Factor NZ

Take a first look at the brand new X Factor NZ ads, rolling out today!

Melanie Blatt

Stan Walker

Ruby Frost

Daniel Bedingfield

I am really excited to be working on this show – I think it’s going to be huge!

Two reasons to love Lucy Spraggan

Lucy Spraggan

Lucy Spraggan is a 21-year-old singer-songwriter from Yorkshire who is about to become your new musical obsession.

She’s hit The X Factor UK like a breath of fresh air, winning hearts when she sings her own songs, losing them when she sings other people’s.

Her initial audition, singing Last Night, a humorous ode to drinking too much, saw her go through to the next round.

Her next original song was Tea and Toast and came during the bootcamp round.

Now she’s through to the finals – and you know who I’m hoping will see it through!