Best drink driving ad… ever?


I’m really enjoying this ad, newly released by the New Zealand Transport Authority. It’s a departure from their usual shock value ads – and other attempts into this territory have fallen flat (Google “mantrol” and “manis”) – but they seem to have struck it right with this one.

“Bro, Monique says you’re dumb”

“Puzzle time!”

“You know I can’t grab your ghost chips”

“I’ve been internalising a really complicated situation in my head”

Music is by Franklin Road Studios, especially for the ad. The main actor is Darcey-Ray Flavell (who you may recognise him from Boy). The agencies are Sweet Shop and Clemenger BBDO – you bloody legends.

UPDATE: There’s now a Ghost Chips song – it’s by The Cuzzies and here’s the official video:

Before you ask where you’ve seen that guy before, it’s Jermaine Leefe, who used to be a VJ on C4.

Best drink driving ad… ever?
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5 thoughts on “Best drink driving ad… ever?

  • October 27, 2011 at 10:20 pm

    I love this add too. It’s the only one I’ve seen in years that I think would actually resonate with people.

    Very well done, whoever did it.

  • October 28, 2011 at 9:25 am

    It was hard not to take the Mickey out of the mantrol ads!

    I think the language and the tone of these ads will really catch a lot of people’s attention – and whilst there is a bit of humor in there, the message is clear. And it doesn’t hurt to take a bit of time to encourage kids to think for themselves and not be embarrassed at standing up to their mates.

  • November 6, 2011 at 11:19 pm

    It’s only a good ad if people stop getting pissed and drive afterwards….

  • November 24, 2011 at 12:05 pm

    Bro Monique says you’re dumb….oh aye..?? lol soo funny

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