I’m really enjoying this ad, newly released by the New Zealand Transport Authority. It’s a departure from their usual shock value ads – and other attempts into this territory have fallen flat (Google “mantrol” and “manis”) – but they seem to have struck it right with this one.
“Bro, Monique says you’re dumb”
“You know I can’t grab your ghost chips”
“I’ve been internalising a really complicated situation in my head”
Music is by Franklin Road Studios, especially for the ad. The main actor is Darcey-Ray Flavell (who you may recognise him from Boy). The agencies are Sweet Shop and Clemenger BBDO – you bloody legends.
UPDATE: There’s now a Ghost Chips song – it’s by The Cuzzies and here’s the official video:
Before you ask where you’ve seen that guy before, it’s Jermaine Leefe, who used to be a VJ on C4.