Social Media in NZ: Who uses which platforms?

Commscore have released this tidy graphic around who is using which social media platforms in New Zealand.


ComScore say 1.9 million people in NZ accessed Facebook that month, whereas Facebook says they have almost 2.5 million active NZ accounts (active meaning participated on the platform in the previous 30 days). Why the discrepancy?

It’s also interesting to see the age splits between platforms – this seems to confirm that teenagers are using Tumblr in greater numbers, and that Twitter seems to be more popular at either end of the age spectrum.

I find the number of people using Blogger surprising. It’d be great to see this study extended to WordPress, and see the split between desktop and mobile, too.

Anyway, hope you find this interesting!